Case Study: How Glixmedia Scaled Cerroni Australia from Zero Appointments to a $100K Premium Suit Brand

About the Brand

Cerroni Australia is a premium men’s suit brand specialising in custom, made-to-measure, and wedding suits. Known for craftsmanship, fabric quality, and personalised fittings, Cerroni had strong product-market fit but lacked a digital ecosystem that could consistently attract and convert high-intent customers.

Before partnering with Glixmedia, the brand relied heavily on organic interest and walk-ins, without a structured digital sales pipeline.

The Challenge

When Cerroni approached Glixmedia, they had 3 critical issues:

1. Zero Appointments & No Sales Pipeline

Despite offering premium tailoring, Cerroni had no appointment booking system, no consultation flow, and no predictable source of leads.

2. Brand Presence Didn’t Match Their Quality

The website and social content were not aligned with the brand’s luxury positioning. This created a gap between product quality and digital perception.

3. No CRM, No Tracking & No Follow-Up System

Every enquiry was manual.
Every lead had to be chased.
And every sale depended on luck—never on a defined system.

Cerroni needed more than ads.
They needed a complete digital sales engine.

Glixmedia’s Strategy & Execution

To scale a premium suit brand, we built a 3-part foundational growth system:

1. Brand Strategy: Positioning Cerroni as a Luxury Tailoring Experience

Glixmedia redefined the brand message to focus on:

• Personalised tailoring experience

• Premium craftsmanship

• Wedding and event-specific audience segments

• Trust-building through visuals and storytelling

This formed the foundation for all marketing and sales communication.

2. Website & Social Media Transformation

To ensure Cerroni looked as premium as they truly were, we rebuilt their digital presence.

Website Revamp

• Clean, luxury-focused UI

• Integrated appointment booking system

• Clear fitting process pages

• Strong CTAs designed for conversions

• Faster load time and simplified user journey

Instagram Upgrade

• Cohesive visual identity & storytelling

• Showcase of suit fittings, testimonials, and fabrics

• Strategically placed CTAs to drive consultations

This shift immediately elevated the brand perception—and made premium customers trust Cerroni online.

3. Marketing & Sales Engine (The Game Changer)

Once the brand and platforms were aligned, Glixmedia built a performance-driven sales ecosystem.

Paid Ads (Meta + Google)

• High-intent campaigns

• Groom-focused and event-specific audiences

• Retargeting flows

• Conversion-optimised creative strategy

CRM & Automation (Custom-Built by Bharat)

• Automated follow-up sequences

• Lead scoring + consultation reminders

• Appointment scheduling system

• Complete tracking of every enquiry

This created a pipeline where every lead was captured, nurtured, and converted.

The Results

• From Zero to Predictable Appointments: Cerroni went from 0 appointments to a consistent, monthly flow of suit fittings and consultations.

• From No Tracking → A Full Performance Dashboard: Every enquiry, every ad, every sale—fully visible and trackable.

• From Zero Revenue → $100K+ per Month: With a structured funnel, Cerroni scaled to over $100K in revenue in a short period.

A Powerful Conversion Boost

Ad performance dramatically improved:

• Conversion rate: 2.27% → 26.99%

• Revenue per month: A$1.6K → A$85.75K

• 8.5× ROI across campaigns

Cerroni became a data-driven premium brand—not just a tailoring studio.

Client Testimonial

Working with GlixMedia has been a game-changer for my suit brand, Cerroni Australia.
In just six months, we grew from zero to $100K in revenue.

Their 24/7 support, Bharat’s custom CRM system, and streamlined processes made everything smooth and efficient. Truly reliable, results-driven, and highly recommended.

The internal system built by Bharat has transformed how we manage customer relationships and track ad performance with complete clarity.

— Daksh Kalra, CERRONI Australia

Conclusion

Glixmedia didn’t just run ads for Cerroni.

We built their brand strategy, digital presence, marketing funnel, and sales system—turning a premium suit brand with no appointments into a high-performing, revenue-generating business with predictable monthly growth..